A first-of-its-kind home training program from book marketing expert Michael Drew:

What would you create if you had the exact same process used by bestselling authors and celebrity trainers for writing consistently high-impact content fast?

From The New York Times to The Wall Street Journal, The Creation Method has put 72 books and counting on national bestseller lists.

Do you have a goal, or even a distant dream, of becoming

  • A bestselling author?
  • A prolific speaker?
  • A celebrity blogger?
  • An expert trainer?
  • An award-winning scriptwriter?

If so, have you ever wondered what’s really stopping you from achieving it? Why, at this very moment, are you missing out on a fulfilling content creation career, widespread recognition and a community of dedicated followers? Why aren’t you churning out high-impact content that sparks social movements and changes lives? Why do you so often feel stuck and uninspired?

Open your eyes and realize the truth: YOU have a unique skill. An important message. Valuable knowledge. Isn’t it time you shared it with the world? Imagine how your life would change if you could master the art of consistently and swiftly creating high-impact content.

But before you can achieve this, you really need to…

Stop banging your head
on that keyboard!

If you’ve ever sat down to write a piece of content like a book, a script, a speech or an article, you’ll be all too familiar with the two obstacles that hold you back from greatness:

1  Writer’s Block

Ah, the bad ol’ Writer’s Block. You know you’ve got something to say. You know you’ve got powerful ideas to share. Yet thanks to this extremely common obstacle, you spend hours backspacing every sentence, staring at a blank screen and questioning your sanity.

The end result? You procrastinate to avoid the discomfort. When your friends ask “how’s that book coming along?”, you awkwardly change the subject. Self-doubt cripples you, and your ambitions turn into a painfully distant dream.

But where does Writer’s Block come from? The answer lies in a sneaky saboteur hidden in the left side of your brain. But more on that shortly.

2  Content Soup

So you’re feeling pumped. You’ve spent months structuring your big idea it into a book or a piece of content. You then send it to dozens of publishers, and wait. And wait. And wait. Then you finally get something in the mail, only to find it’s a… rejection letter.

Why? Because 99% of authors bury their wisdom under poor chapter structures and unconvincing writing. What they end up with is a piece of work that doesn’t honor their full potential. It’s a diluted bowl of Content Soup.

Content Soup is the result of two typical problems: a lack of understanding of yourself and your personal strengths and weaknesses. And not having a deep insight into your audience and their innermost desires.

  The good news? With a little guidance, you’ll never again get stuck with Writer’s Block or drown in Content Soup!

My name is Michael Drew, and I’m a content creation expert.

I’ve spent the past 14 years working with bestselling authors. I’ve been their friend, helping them navigate the ups and downs of the content creator lifestyle. I’ve been their muse, helping them create inspiring works of art – the kind that earns them global praise and multi-million dollar paychecks.

In total, I’ve put 72 books on bestseller lists like the New York Times, the Wall Street Journal and USA Today.

My secret? I’ve invented a remarkable step-by-step process for swiftly and consistently creating high-impact content. And I call it The Creation Method.

The Creation Method has been silently circulating for years among top shelf writers, expert coaches, change agents and Fortune 500 companies.

And now, for the first time ever, I want to share it with you.

  Michael Drew at

Mindvalley is one of the world’s biggest online publishing companies.
They launch one or two new programs a month. They deal with hundreds of potential authors. They write blog posts, articles and reports every single day.

But up until recently, even they struggled with content creation. They just weren’t inspired 100% of the time. They couldn’t always meet our deadlines. Content creation was often painful instead of joyful.

And so in the Summer of 2011, Mindvalley flew me to their HQ to share The Creation Method with their writers, bloggers and authors. Fast forward to today, and they claim deadlines are that much easier to meet. Inspiration flows like water. They’re in a constant a state of flow. Their authors are empowered to create content that connects with people and changes lives.

The Creation Method completely transformed the way Mindvalley produces content. And that’s just one of the reasons I’m so confident it’ll do the same for you.

So what exactly is The Creation Method?

The Creation Method is a process for
unlocking your full creative potential, so you
can create your best work in record time.
This happens in three phases:

Phase 1: Know yourself

Successful content creators know what drives them. They understand their personal strengths and weaknesses, and they use this wisdom to find and pursue a purpose unique to them. John Grisham for instance knows he was born to write legal thrillers. Tony Robbins knows his strength lies in life coaching. They invest all their time and effort into the right growth avenues – and look where they are today.

The Creation Method trains you to use carefully developed tools like the North Star and Magic Wand mind exercises. These guide you into an intuitive and focused state of mind, so you can identify and consistently pursue your unique purpose with laser-sharp focus.

Phase 2: Know your audience

The pros know their audience like the back of their hands. And this goes far beyond basic reader demographics: it’s about knowing what keeps them up at night. It’s about tapping into the innermost fears, hopes and dreams they’re too embarrassed to tell anyone else. Your followers can sense when you truly understand them – and once you nail this, the rewards are immense.

The Creation Method takes you through a process known as Persona Architecture. This helps you understand the ins and outs of the people who are most likely to consume your content, and how to empathetically communicate with them as if you were their best friend.

Phase 3: Know your creative potential

Expert content creators understand how the human mind works: the analytical left brain exercises its natural protection mechanism by shooting down creative thoughts coming from the right brain. This is where Writer’s Block comes from. The solution? They temporarily shut down their left brains, so creative ideas and inspired writing are free to flow through them like water.

At the heart of The Creation Method is the book outlining process: a profound creativity-enhancing tool that temporarily shuts down your left brain, and guides you towards creating a full book outline – including the title, summary and chapter descriptions – not in years, months or weeks… but in just under 30 minutes.

  Isn’t it time you came out of the closet?

When it comes to creating high-impact content, Michael’s philosophy is simple:

There’s a bestseller hiding in everyone.

All you need to do is

When l got in touch with Mindvalley last year, we came up with an idea: why not democratize the creation of high-impact content? Why not make The Creation Method available to the public?

And that’s precisely what we’ve decided to do.

The Creation Method Complete Kit

From zero to bestseller in 3 simple steps.

Available exclusively on this site, The Creation Method home training program will guide you through the exact same process used by many New York Times, Wall Street Journal and USA Today bestselling authors to create high-impact content fast.

In a nutshell, here’s what you’re getting:
  • Immersive mind exercises for identifying your purpose and pursuing it with laser-sharp focus.
  • Persona architecture tools for understanding the innermost dreams, fears, thoughts and desires of your target audience.
  • An astonishing step-by-step process for shutting down your left brain and creating a full book outline in under 30 minutes.
  • Creative focusing techniques for crafting powerful blog posts fast.
  • And much, much more.

*See below for a detailed description of what’s in The Creation Method Complete Kit.


Module 1 of 3:

Know yourself

  Session 1: Finding your Soul Purpose

Call it fate, call it chance – but you were born with a unique set of skills that lend themselves to your Soul Purpose. Knowing this purpose and pursuing it is the key to success and fulfillment not just in your content creation career, but in your life. In this session Michael will takes you through an immersive mind exercise that will dig deep into your subconscious, unearth hidden truths, and identify your Soul Purpose.

  Session 2: Your guiding North Star

Once you find your Soul Purpose, how do you stay on track and honor it? You need a compass that helps you make the choices, meet the people and do the things that navigate you towards success. The North Star is a creative mind exercise that helps you identify the core values that will guide you throughout your content creation career. Do this, and making important decisions will become a whole lot easier.

  Session 3: The Magic Wand

Finding and living by your purpose is good, but don’t forget to dream big! What kind of epic life will you enjoy once you start honoring your purpose? What kind of house will you live in? What countries will you travel to? Who will you meet? Follow Michael’s lead as he takes you through the Magic Wand visualization exercise for helping you wave a vision of your perfect life into existence.


Module 2 of 3:

Know your audience


  Session 1: Understanding your audience with Persona Architecture

Once you know yourself, it’s time to know your audience and create tailor-made content for them. In this session Michael guides you through Persona Architecture, a powerful behavioral psychology tool that until now was only available to Fortune 500s. By the end of this session you’ll have an intimate understanding of your audience, the way they think and the way they act – and you’ll finally understand how to create messages that stick for them.

*This session also includes a handy Persona pdf containing sample Personas to help you craft yours faster and more accurately.


Module 3 of 3:

Know your creative potential

  Session 1: Your future bestseller in 30 minutes?

Knowing what to write is one of the biggest hurdles that trips up most aspiring writers. You could easily waste months or years stuck in this phase – which is why Michael created the book outlining process. This remarkable creative mind exercise is the heart of the Creation Method. By temporarily shutting down your left brain, it allows you to channel free-flowing creative thought and create the title, summary and 16 chapter outlines for your future bestseller – all in under 30 minutes!

  Session 2: Turbo-charging your blog post writing

Blogging and article writing are crucial mediums for many content creators. But thanks to writer’s block, coming up with consistently good content can be infuriating. Where do you find the inspiration? How do you know you’re hitting all the right angles? Michael’s system for rapid blog post creation helps you shut down your left brain and create powerful, relevant and viral blog posts for each of your Personas. This session contains four mind exercise tracks, one for each of your Personas:

  • Methodical Monday: mind exercise for writing blog posts to Methodical Personas.
  • Spontaneous Tuesday: mind exercise for writing blog posts to Spontaneous Personas.
  • Humanistic Wednesday: mind exercise for writing blog posts to Humanistic Personas.
  • Competitive Thursday: mind exercise for writing blog posts to Competitive Personas.

*This section also includes an immersive Morning Meditation session which you can listen to at any time to instantly switch off your left brain.

Top-notch training at a rock-bottom price.


I am one of the world’s most requested book marketers. He typically charges authors thousands of dollars in consultation fees.

I tell you this not to show off, but so you understand the value of the content I’m sharing with you. The Creation Method Complete Kit gives you the exact same high-level content Michael shares with content creation professionals – but since it’s a replicable program that doesn’t need any of my personal time… you’re getting it at a tiny fraction of what it’s worth.

Your investment for the entire 3-part Creation Method system? Just $99.

How to use The Creation Method

Each module of the program is encoded in a high quality mp3 file. You can choose to listen to it online through your personal membership area, or download the audios and play them on your computer or portable media player (like an iPad or iPod).

Module 1 is packed with carefully developed tools for discovering your life purpose, uncovering your core values and defining your magic life. These will guide you into an intuitive and focused state of mind, so you can pursue your purpose and share your message with laser-sharp focus. You’ll love how relaxed and intuitive these sessions make you feel – but remember not to play them while driving or operating machinery.

Modules 2 & 3 contain creativity-boosting exercises that require your full attention. You’ll use Persona Architecture to understand your audience like the back of your hand. You’ll use the Book Outlining process to create your full book outline in less than 30 minutes, and churn out high-quality blog posts in record time. Keep a pen and paper handy so you can take notes.

Once you start using the program, you’re encouraged to listen to one session per day and write one blog post per day. Don’t worry about your busy schedule: you only need to spend 30 – 60 minutes per day until you’ve completed the course.


The Creation Method triple guarantee

3 irresistible guarantees to put a smile on your face :-)

Guarantee #1:

Top-notch quality

From the high-quality audios to the easy-to-use online membership area, you’ll notice the care we’ve put into every aspect of The Creation Method experience. And the support doesn’t end after you buy the program – because our Customer WOW Team is committed to helping you get the most out of it days, weeks, even months down the road.

Guarantee #2:

Powerful results

Every exercise, tool and insight in The Creation Method has been optimized through 14 years of working with bestselling authors. You will discover your purpose. You will know your customers. And you will create your book outline in record time. Just follow the process, spend between 30 – 60 minutes a day until you’ve completed the course, and the results will follow – just like it has for dozens of top shelf authors worldwide.

Guarantee #3:

Impact on your life

Creating your future bestseller is the gateway to a fulfilling and exciting life. You’ll play a bigger game. Your message will change lives. You’ll expand your social network. And you’ll be handsomely rewarded for it. And trust us – there’s no better feeling than knowing you’re honoring your full creative potential.

We mean what we say. If for any unlikely reason The Creation Method Complete Kit doesn’t live up to any of these three promises, just email us at support@thecreationmethod.com within 90 days of your date of purchase for a full refund.


Every year, 280,000 books are published in the United States.

Shouldn’t one be yours?

It’s on millions of bucket lists. People talk about it at dinner parties. Some daydream about it on their work commute. Everybody wants to write a successful book or a piece of content – and as you can see by the numbers, many actually do.

Creating your masterpiece doesn’t need to be hard. It doesn’t need to be an embarrassing secret you keep for fear of ridicule. In fact once you have a proper system, it almost becomes easy.

The Creation Method is that system. In just 3 easy steps, you’ll be writing the right content, to the right people, in record time.

Could you kickstart a successful content creation career in 2012 and beyond? YES. Order your copy of The Creation Method Complete Kit and let’s get started.

Order your Creation Method Complete Kit Now

Book your ticket today and get:
  • Full access to Writer’s Hour, a 60-minute online workshop with World’s #1 book marketing expert Michael Drew.
  • The recording of the entire workshop
  • 90 days unconditional money back guarantee after the event ends.


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  Heroic Customer Support

Need help with your order? Trying to get the audios onto your iPod? Looking for tips on how to get the most out of The Creation Method? Mindvalley’s heroic customer support teach is itching to help you out.

  Optimized for your iPod

The Creation Method home training program was designed for seamless playback not just on your computer, but on your iPod, iPad or any other multimedia player. Plus our One Click Download technology lets you transfer every audio to your multimedia player as easy as 1-2-3.

  Uniquely transformational
tools and exercises

From the remarkable book outlining process that lets you create your future bestseller in 30 minutes, to the Persona Architecture tool for deeply understanding your audience, the original content you’ll find in The Creation Method is engineered and optimized by Michael himself. You won’t find this anywhere else.

  A world-class authority

You’re in good hands. Michael has spent the past 14 years working with bestselling authors, celebrity trainers and Fortune 500 companies. The books he’s worked on have made the New York Times, Wall Street Journal and USA Today bestseller lists, to name a few. Maybe yours will too.

  Proudly published by Mindvalley

Mindvalley is the online publishing company behind some of the biggest personal growth programs on the internet. We publish only the hottest, most transformational content in the industry – and we’ve been voted World’s Most Democratic Workplace for 4 years running.

  Designed for busy people

The Creation Method was designed for you to study at your own pace. Listen to it for 30 minutes in the morning, during your lunch break or before bedtime. Take a few days off if you need to. Because as long as you stay committed, you will see results.

Yes, I’d like to order Creation Method!